Read that again.

Somewhere, someone is looking for your exact skills and knowledge, and they are willing to pay a premium for your experience.

Perhaps you’ve played thousands of hours of video games. Maybe you’re a stay at home mom that has streamlined how to get everything done. Or you have skills in writing, video editing or graphic design. You write prompts for AI. You know all about race cars. Horses have been your passion since you were five.

You get the idea. You HAVE skills.

Right now, take a minute to write them down, no matter how insignificant or ridiculous it may seem! This is how you find your niche, your premium postitioning. Make your list and keep it handy.

Keep this in mind, someone is looking for a writer on their automotive blog, an email marketer for their stay at home mom products, a video game tester or narrative writer, a horse afficianado to handle all the content for their horse therapy business, an AI power user to develop prompts for their company… etc?

This is how I positioned myself in the “freelancer” market. It’s how I used my own life skills and career path to define niches where I am valuable. Where I am Premium. Where I stand out amongst the crowd.

And YOU can do this too.

Let me explain why this matters more than almost anything else.

Think about what comes to mind when you hear the word “freelancer”:

• Cheap solution

• A person willing to do anything

• A negotiably priced contractor

• Juggling multiple small projects

• Competing on price

• Constantly hunting for the next gig

Being a freelancer is both a solution for the 9–5 grind, and folks who want to make some side money. The BIG difference is just how much money you want to make at it. How you value yourself and your time.

Let’s take a scenario for example. One day, somebody asks you to do something for them. You say, “Sure.” You have no idea what to charge, so you take whatever they offer (which isn’t much). Or maybe you’re on one of the freelance sites like Fiverr or Upwork, hoping to land some gigs. So you take low paying jobs to get some clients and traction.

Now, think for a moment, what are clients looking for on these sites? Bargains. “Affordable”. The competition is fierce, the sites are overrun with workers, and some of them are in countries where they can afford to charge very little for their time. If you value your time, this is not a fair trade.

More often than not, the customer is simply looking for the best price. So what should you do? Position yourself as one of the least expensive? HECK NO!

YOU HAVE SKILLS! YOU ARE A COMMODITY!

Think about it, do you want to be here years later, still charging the same rates, wondering why you’re working so hard for so little?

Go to any freelance marketplace today. What do you see?

Thousands of people all calling themselves “freelancers,” offering dozens of different services… for $15–50 per hour (some as low as $5!).

So, what goes through a client’s mind when you call yourself a freelancer too?

“Oh, this person must be affordable!”

That’s the perception you’re creating before you even have a chance to demonstrate your value.

The Premium Alternative

Premium providers aren’t freelancers. They’re specialists who solve specific problems for specific clients in specific ways.

Here are the key differences:

• Freelancers take tasks. Premium providers solve problems.

• Freelancers work for anyone. Premium providers work with ideal clients only.

• Freelancers compete on price. Premium providers compete on expertise.

• Freelancers sell time. Premium providers sell outcomes.

• Freelancers wait for clients. Premium providers select their clients.

As a result, premium providers typically earn 5–10x more than commoditized freelancers.

When I started out, I had years of experience as a technical writer, an aviation mechanic, and a successful sales engineer. But now I’m a single mom, and I need to have a schedule that allows me to be a mom first. That means working from home, with the freedom to create my own schedule.

So should I devalue my time to land low paying clients? NO WAY!

The desperation mindset is hard to break, but once you do, the clients who appreciate you for your specific skills and talents will pay you what you deserve.

For a little while, I called myself a “freelance writer” and charged as little as $50 per piece. It was exhausting and unsustainable. Plus I ended up writing stuff I didn’t really care about. Why? I was scared. I needed income. I was willing to work for less just to have a client.

But when I repositioned myself as a Premium Ghostwriter, everything changed.

The work was similar. But the perception of my value was completely different!

From this moment forward, you will never again call yourself a “freelancer” who can do “anything” for “anyone.”

Instead, you are a premium provider who solves specific problems for specific people in a specific way.

Here’s your action step for today:

Rewrite your professional bio to position yourself as a specialist, not a generalist.

Replace language like:

• “Freelance designer available for all your graphic needs”

• “Writer for hire — blogs, websites, and more”

• “Virtual assistant ready to take on any task”

With specific, premium positioning like:

• “Brand identity designer for wellness entrepreneurs”

• “Email sequence strategist for course creators”

• “Operations specialist for remote-first startups”

Next Lesson: Your Premium Positioning Framework

In the next lesson, I’ll show you exactly how to identify your premium niche and craft a positioning statement that attracts higher-paying clients using my proven 3-part framework.